We can’t stop writing about Old Spice web videos…we’re sorry but every month an even better one gets released. This latest web video from Procter & Gamble is another win for the unstoppable Old Spice advertising force. It’s so powerful it even interrupts other adverts.

The ad is going to be released the day after the Superbowl but of course it’s racking up the shares and views online now. Procter & Gamble don’t need to spend $3.5 million on an ad buy in for the big game, their brand is so strong it will pick up the hits without being associated with the advertising event of the year.

This two ads in one is a great concept and also a great money saver for P&G helping transfer some of the virility of Terry Crews onto other products that wouldn’t usually be attributed the explosive humour of an Old Spice ad.

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