Video production is a great marketing tool for any modern movie, with online viral videos fast competing with more traditional trailers as the most effective tool for selling a film. 20^th Century Fox had a viral hit last year with its ‘Ape with AK-47’ clip for Rise of the Planet of the Apes, and by Jiminy Cricket, if it hasn’t just scored another, with a flying clip for new found-footage movie Chronicle.

It was only back on Monday that this blog last covered the Chronicle video marketing effort, as we highlighted Fox’s signing of three YouTube favourites in service of its new film. But the latest publicity stunt has already far surpassed that one, certainly in terms of YouTube view-count, having clocked up more than five million views in just a few days. 

What with Chronicle dealing with three teenagers who develop superhuman abilities, the newly-unveiled video production revolves around three human-shaped kite-type thingamajigs being pitched into the skies above Manhattan – with the subsequent flight (and reactions of some of the onlookers) being captured. Check it out below.

If you’re after a viral video production of your own, Spectrecom has the necessary creative nous and technical skill – all beneath one studio roof.