Another big brand is taking advantage of web video marketing in the form of the Wall Street Journal. Before you switch over though its not going to be all stocks and shares. The channel will be based on the lifestyle “soft news” that can be seen in the WSJ Weekend section.

Hosted by WSJ reporter Wendy Bounds, the web video channel will focus on cultural topics from food to fashion, music, movies, travel and tech. The launch week will see a focus on the Superbowl as well as interviews with some of music’s biggest stars including Paul Stanley of Kiss and Soulja Boy, discussing the current state of the music industry.

Will this turn to the lighter side of news for web video lose the WSJ its viewership potential? There are already plenty of lifestyle and entertainment shows and channels on YouTube as it is clearly not the most serious place on the Internet; it will certainly be a difficult market to crack.

If you have a video production that you would like to place on YouTube then why not get in touch.