A video marketing article by yours truly appeared on this blog last Friday, detailing the link-up between Star Wars and children’s charity Variety. Whaddya mean you didn’t read it? Well, Kate Walker, digital media officer at Variety did, and she subsequently got in touch, in order to clarify a couple of points that she felt needed clarifying. And where clarification is concerned, this weblog is only ever too happy to oblige.

In my article last week, I wrote that ‘Variety’ was the rebranded name of the venerable UK charity, shortened from ‘Variety Club’. Close, but not entirely correct, pointed out Kate, as the organisation will actually be henceforth known as ‘Varity, the Children’s Charity’, thereby bringing it into line with its branches in the US, Canada and Australia.

Kate was also eager to point out that the new Star Wars gold heart badge and accompanying video marketing campaign are not directly linked to the rebrand, but rather the latest iteration of the charity’s annual Gold Hearts fundraising campaign. Clarification accomplished, you can now watch the C-3PO and R2-D2 video again. Yes, you can.

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