Video marketing is hardly a new vehicle for movie studios, eager to promote their latest offerings to the average punter. However 20^th Century Fox has adopted a new angle in service of its new movie Chronicle, with the signing up of three YouTube stars – DeStorm, Mr Deshawn Raw, and Mystery Guitar Man – to spearhead its online promotional charge.

Chronicle is yet another of those found-footage movies which have clogged up multiplexes in recent years, like a particularly large slab of Dundee Cake clogging up a canal barge latrine. Scripted by Max Landis, son of American Werewolf in London director John, and directed by Josh Trank, the film is all about three teenagers who develop superhuman psychic abilities.   

Fox has high hopes for the movie (Trank is already tipped to helm the studio’s reboot of Fantastic Four), and in order to give Chronicle the best chance of success with its target teen audience when it opens this week, the film company has taken the publicity campaign to YouTube, with endorsements from DeStorm, Mr Deshawn Raw, and Mystery Guitar Man, web video personalities who can boast a combined subscriber base of 3.5 million.

Will this video marketing strategy help bring Chronicle the box office success Fox is hoping for it? Well, take a look at the opening salvo, courtesy of DeStorm (and Mystery Guitar Man), and see what you reckon.

If you and your company are ready to take the video production plunge, then get in touch with Spectrecom and see what we can do for you.