Rare that any video marketing campaign these days doesn’t feature Star Wars, what with the recent success of those Volkswagen commercials and the response from Greenpeace. Oh, and there’s those new ‘Yoda-phone’ ads too. Still, the popularity of the Lucas-verse with the advertising trade hasn’t stopped UK charity the Variety Club from turning to Star Wars for its newest publicity drive.

Sorry, did that above line read Variety Club? Well, forget the ‘Club’ part from now on, because after 60 years the charity for disadvantaged kids is rebranding simply as 'Variety', in the hope of attracting a younger generation of donors (and maybe also setting itself on a legal collision course with the Hollywood trade paper of the same name).

As well as this rechristening, the charity has launched a new video marketing campaign starring copper-coated fusspot C-3PO and smug bin-on-wheels R2-D2, and a special gold heart badge featuring the tin-plated twosome has also gone on sale. Check out the video ad below.

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