Web video marketing has been rising steadily with the growth of the internet since technology has permitted, just as a smaller fish might tail a shark. Now, it would appear that this little fish is not quite so little anymore.

The streaming Super Bowl web-ad for this year’s slice of all-American sporting cheese-cake is set to have a higher CPM (Cost per thousand views, for those of you fortunate enough not to be in the advertising racket) than its televisual counter-part, 1.5 times higher, to be exact. In the micro, this means that the NFL will be paying around $20 more (per ad) than on television. In the macro, this is yet another prescient nod toward the salience of the internet, potentially breaking some records with what might possibly become the most costly web video production to date.

Don’t miss the boat, and explore your business through web video today. It could very well yield better results than good old fashioned television production.