Selling cars in sexy video productions is easy; selling safety is often a little harder as although of paramount importance, the concept of airbags isn’t usually as interesting as big engines and beautiful lines careering around incredible roads.

Mercedes have had a crack at creating a safety conscious video production for their latest B-Class advert though, and the results look pretty fantastic. Airbags have been keeping us safe in cars for 30 years. In the clip we see drivers removed from their cars floating around the highways finally ending up in a car-free head on collision.

It’s an incredible well-conceived advert and very sleek, featuring a post-production tweak that has been deployed excellently in the past when it comes to many films especially sporting ones, digitally enhanced skateboarding videos spring to mind.

If you want to make a fantastic video production for your brand why not get in touch.