The future where online video productions are the staple form of entertainment has been becoming more and more credible since the start of 2012. YouTube have a fund of $100 million that they are planning to distribute to some of the hottest production talent, all in the name of creating some of the best original content on the web.

Watching online videos has been becoming an ever more popular pastime with the average person watching half an hours worth of content a week. Between the 25 and 35 age bracket this time is doubled. The best ‘YouTuber’ studios are surviving on the site purely from funds derived from Google advertising, the fact ßthat established studios such as Disney are now getting into bed with the online video juggernaut means great news for the smaller enterprises.

YouTube plan to take a page from Netflix’s book who are using the popularity of web video to create their own original programming to compete with the network TV shows and studio films that their service has sold for years.

Web based TV series also mean more interactivity that adds a dimension to watching TV shows that doesn’t really exist in the offline form; Unless you count furiously tweeting whilst you watch. YouTube is under no illusion that it will be creating studio quality content, instead focusing on the kind of short, lightweight entertainment that has made it popular in the first place. But who knows what the future holds…

If you want to make a video production and get it playing and shared across YouTube why not get in touch.