Online video marketing is a source of fascination for we here at Spectrecom. The team is always keen to stay in touch with the latest developments; ever eager to convince potential clients of the genuine value that web video can bring to their business. But while we spread the good word via this very blog, in our digital age of conversation, collaboration and interaction it is also healthy to sometimes venture further afield - this wanderlust being how I have come to pen an article for Business Matters.

Business Matters, for those not in the know, is a magazine dedicated to bringing information, advice and intelligent debate to the small and medium-sized enterprises which make up the majority of our nation’s economy. As befitting any forward-thinking publication, BM boasts a strong online presence, and it was a piece on its website which actually spurred me to pen my own contribution.  

That initial piece was entitled ‘Integrating Online into your Marketing Mix’, leading me to reply, in best internet response manner, with my own unauthorised semi-sequel, bearing the unwieldy but entirely accurate title of ‘Online Video Marketing: The Small Business Strategy Guide’.

My piece is all about introducing the merits of internet video to those who might not previously have considered it for their business, but instead of me succinctly summarising it here, why don’t you go check it out for yourself over on the Business Matters website? Go on… and when you get back here, you can reward your diligent article reading with a few yuks at the below example of ultra-old skool marketing.  

If you’re thinking that 2012 is the year you finally fix yourself up with a video worthy of your firm, then be sure to check out the packages available from SpectreVids.