A video production is a truly champion way of promoting your charitable cause, being both more modern and less chilly than standing in the town centre, aggressively rattling your collection tin at disinterested elderly shoppers. And that’s a lesson that the British Heart Foundation has clearly taken to er, heart, for it has recently launched a new video campaign featuring the combined talents of Vinnie Jones and the Bee Gees.

Now, the kiss of life might have been the mainstay of that repository of life-saving wisdom that was Baywatch, but it is apparently not the method of resuscitation which the British Heart Foundation is keen to promote. No, the BHF is instead attempting to encourage us all to concentrate on chest compressions if we find ourselves in an emergency situation.

And in an effort to disseminate that message, a new BHF video production has been launched featuring testicle-grabbing footballer-turned-passable actor Vinnie Jones, playing a dodgy geezer character of the type which populated VJ’s very first screen hits, Lock, Stock and Two Smoking Barrels and Snatch.   

Vinnie’s public information-providing efforts are soundtracked by the Bee Gees, with those toothsome titans of pop across the ages having, appropriately enough, donated usage of their disco hit Stayin’ Alive to the cause.

Meanwhile, the British Heart Foundation has launched a Twitter hashtag – #hardandfast – in service of the campaign, although if you’re attending a heart attack victim then checking your tweets presumably shouldn’t be priority one, two or even three.

Want to get the most out of your video production? Then get in touch today with the Spectrecom team!