Film production is set to fall to the mercy of the clock hands in 2012. Warner Bros has tinkered deals with Redbox, Blockbuster and Netflix over the weekend, forcing millions of customers to wait longer and buy rental discs earlier. For example, those of you who are tired of waiting 28 days for a new release to hit shops will find that you will now be waiting 56 days.  

For thousands of disgruntled customers world-wide, this spells boycott, mutiny and heightened piracy. Especially considering that this new deal doesn’t even guarantee the participating companies streaming rights. It will simply be offering them the ability to buy discs in bulk, at a significant discount pricing, like they already do. Is anybody else getting flash-backs to the nineties?

Online Web Video suppliers are now penalized in the wake of this new deal. Given the prescient nature of the web video phenomenon, this short-sighted development is destructive, retrograde and unbelievably archaic -  a penultimate antithesis to good online video marketing, yet again demonstrated by the lobotomized suit-drones in tinsel-town.

Looking to circumvent the potholed process of conventional distribution? Chat with our experts about video marketing to find out how to get your content seen.