Online video marketing enjoyed a bumper 2011,  with web video ads to the value of $3.1billion being placed by US advertisers alone. And the industry is apparently due for another growth spurt this year, certainly if one puts any faith in the prediction that online video ad spending will rise by 40% in 2012.

The staggering stats come courtesy of online research and analysis firm eMarketer, and also take into account the results of a survey conducted by Break Media as to the intended spending of advertising decision-makers during this fresh annum.

The prediction is that 71% of internet users in the United States (that’s 169million people, large numbers fans!) will be watching online video on a monthly basis by the end of this year, and that in turn will power the expected expansion of the online video marketing sector, with mobile and pre-roll adverts playing a big part in driving this growth.

To wit, 63% of holders of the ad purse-strings reckoned they would be lavishing their marketing cash on pre-rolls, while mobile ads saw a big leap in intended usage – from 39% last year, to 55% this. And ads on internet-connected TVs are growing fast too, doubling from 12% to 24%. Now those are the kind of rising columns to get any salesperson worth their salt decidedly hot under the collar…

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