Being transparent is one of the best ways a company can succeed when using web video, a ‘behind the scenes’ film will often help to increase trust and maintain interest which are two outcomes that any business would want to encourage from their online video.

Delta Airlines have opted to go behind the rubber curtains in their latest web video to advertise a brand new app that helps track your luggage as soon as it disappears up the conveyor belt.

The clip features a baggage item with 6 cameras installed, giving the viewer a bag’s eye perspective of the baggage handling area and the journey to your destination. Mercifully the footage has been cut together so the viewer doesn’t have to endure the 2-hour flight from Atlanta to New York just looking at other bags. With some mildly trippy music the film has a somewhat dreamy style, perhaps in an attempt to bring calm to one of the most stressful parts of air-travel.

Other than those who have seen Die Hard 2, the intricate inner workings behind the scenes at an airport are largely a mystery to most people. Showing a specific part of your business or brand that might not seem obvious to many is a great way to get noticed in the online video world, creating a series of such videos is the perfect way to get people hooked.

If you want to get noticed with your video production why not get in touch.