There have been some great web video advertisements in 2011 as agencies really began to harness the power of online video and put effort into creating interesting viral video productions that got people sharing and viewing by the millions.

The number one, most shared advert in 2011 was rather disappointingly the Volkswagen Darth Vader effort, it’s a well put together piece but I can’t help but think it’s sort of cheating to put such a massive Star Wars reference in to gain popularity on YouTube, plus it aired at the Superbowl; the most viewed sporting event in the world, before it hit the Internet.

The hilariously bizarre Chuck Testa taxidermy web video is my video advertisement of the year. Proving that you don’t need a big budget or high production values to create a viral hit for your brand. Its popularity has skyrocketed since its release and has become a fixture of the Internet Meme-universe.

Just in time for the holiday season, in-between all the saccharine Christmas ads Converse have released a fantastic web video advertising their holiday shipping rates. This is a perfect example of how to advertise using web video. Original, snappy and funny:

If you want to put together a video production for your brand or company, why not get in touch