Web Marketing is a world in which being forward-thinking is a distinct advantage – as one might well suppose aeronautics was not so long ago, given what a wacky and likely-lethal idea trying to get airborne in a big metal box must have seemed to most. Only logical then that airlines themselves are keen to show off their looking-to-the-future credentials, as exemplified by a new, social media-powered initiative from KLM.

KLM, the flagship airline of the Netherlands, is allowing its passengers to access the Facebook and LinkedIn profiles of those flying on the same plane as them, thereby giving them greater opportunity to make an at least semi-informed choice about who they choose to sit next to.

Now whether this proves a notable step in a genuine effort on KLM’s part to help usher in a new era of user-friendly flying or just a smart web marketing move, guaranteed to secure column inches from impressionable bloggers with space to fill, would seem to all hinge on the extent of the take-up on the scheme, given that – like UK organ donation – it requires participants to opt in.    

Still, not hard to see the benefits of getting a sneak preview at those you are due to be spending hours cooped up with in a high-flying tin can. Certainly Shatner could have made good use of the function back in the day, to spare him his Teddy Ruxpin torment…  

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