The prospect of web videos on the Xbox means a whole new audience for your online video productions and in-video advertising. The Playstation 3 and Nintendo Wii have had YouTube for some time now but this latest update from Microsoft, incorporating not only the most popular online video destination but also services like 4OD, Netflix and HBOGo means that the most popular (and best) gaming platform now has the capabilities.

With no browser function, the YouTube for Xbox has been custom made and has a number of easy to use features that can even be utilized with the Kinect, “Xbox, Nyan Cat!”

Here’s a clip from IGN explaining the new application:

As web videos move from the computer domain to the television there will be a myriad of opportunities for video marketing. Creating content that appeals to gamers is an excellent start whether it’s getting creative with your video productions or including gamer specific memes and culture in your copy. The video games market, unlike the film and music industry hasn’t floundered in the wake of Internet downloads and the recession. With games like Modern Warfare 3 making upwards of $1 billion in sales it’s a market that is certainly worth tapping into.

If you want to get your video production on your site and across the web why not get in touch with SpectreVids for cheap but effective videos.