Machinima is one of the top web video destinations on YouTube and the rest of the Internet. They have been providing us with video games news, reviews and fun since 2006. In amongst all the trailers and regular video game content is of course the “machinima” web videos themselves, these are films made using captured footage from video games, an incredibly cheap way of creating sometimes interesting, often hilarious web videos without the need for pesky actors and camera gear.

They have just announced that in the month of November the channel received a billion views as well as a total of 116 million unique visitors. To be slightly critical of Machinima they do adopt the quantity over quality approach when it comes to video production and if you become a subscriber, you will be hit by a barrage of videos, but there are some gems that regularly appear in the scheduled content.

Even if video games are not your cup of tea, the numbers aside what Machinima has achieved is pretty astonishing. They are true innovators when it comes to YouTube and online video and are often a great company to look at when considering best practice for your own video output. Specifically their use of annotations is very impressive in its subtleties.

If you want to succeed with online video production and YouTube why not get in touch.