British video production is left twisted in dire straits today, as last week’s debacle involving The Beeb, some union workers and the curly-haired charisma-vacuum known as Jeremy Clarkson continues to provoke controversy.

Dave Prentis, general secretary of Unison, said: "Clarkson's comments on the One Show cannot be tolerated. We are seeking urgent legal advice about what further action we can take against him and the BBC”

"An apology is not enough - we are calling on the BBC to sack Jeremy Clarkson immediately. Such disgusting statements have no place on our TV screens.”

Though I loathe Clarkson as much as the next sentient being, I cannot help but take issue with the controversy. Panging of the hollow, scapegoating herd-cries of the Brand/Sachs affair, this public outrage is, as always, ill-founded, malnourished and entirely counterproductive to their cause.

As legal action is sought and complaints are received; Clarkson’s book and DVD sales will skyrocket, just in time for Christmas. This is a proven-method for creatively impotent celebrities to maintain some kind of warped longevity. As with every case of censorship in the history of the televisual phenomenon, this event is nothing but publicity-juice dripping down the mouth of Clarkson’s wallet.

Beneath his artificially-contrived persona, Clarkson’s true crime lies in being a satirical journalist who isn’t particularly satirical or journalistic. In light of this, a fitting punishment would be the slow degrading of ratings, culminating in complete public disinterest, rather than a pantomime dismissal which would allow him to leave like some kind of drone-voiced, leathery-jowled rock-star.

He would be better served in his comeuppance if we simply tuned out when he came on the screen. That is the true death of the soul for a broadcaster like Clarkson, provided he has a soul in the first place.

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