The world of web video has been a strange place over the last couple of days with footage of racist abuse on trains and nonsensical Bollywood songs racking up the views. Added to this yesterday was the uploading of Bizzle the half man-half dog enjoying some cream cheese and breadsticks.

Once again, as with Fenton the runaway dog this viral to-be, is no doubt headed to the advertising domain, possibly via the video marketing department of Dairylea or perhaps another dunkable based snack.

This web video has all the classic hallmarks of a quality viral and I would be incredibly impressed if it was in fact the creation of the Dairylea marketing team though it is more likely and far less cynically just the product of a dad mucking around with his kids.

It doesn’t come with a catchy tune, but for all the ‘dog people’ that couldn’t get into Keyboard cat or indeed the plethora of cat related uploads that seem to surface every week, Bizzle and Fenton will be most welcome.

If you want to find out how to make effective use of viral video why not check out SpectreVids.