Filmmakers have inspired us to buy items featured in the movies for years, whether it’s through shameless product placement as with the Bond movies or a unique, highly desirable style as with pretty much every Wes Anderson film.

Ebay have tapped into this desire by creating a new addition to their iPad app that lets you search for items that appear in the film that you are watching. Steve Yankovich, the VP for Ebay’s mobile department got the idea when he saw a particularly nice toaster in the Jack Nicholson film ‘Something’s Gotta Give’.

According to Yahoo, at least 80% of us operate a web device whilst watching movies or TV and a further 38% say this enhances the experience. This trend clearly says a lot for the power of video marketing and the effect that quality placement can have on your brand.

Research into the buying habits of consumers online has shown that they are 85% more likely to buy a product if it is featured with a web video. If you have a business that could make use of video production, why not get in touch with SpectreVids for an affordable and effective solution.