Thanks to the popularity of online video and the ease of creating it, the TV auditioning process could be getting a lot more social. Web video site Playkast has been aiding long running TV show Family Feud (That’s Family Fortunes to us) find new families to be on the show through web video uploads.

Not only does this make the auditioning process a lot easier and quicker than mailing in a tape or a DVD but it also means the producers have a direct connection to a host of potential contestants. It also creates a host of content that can also be used in the show itself. Uploading through Playkast means the videos become a lot more social, and sharing is encouraged creating more buzz for the show.

The stats don’t lie either with 500+ uploads, over 100,000 views of the Playkast tab and over a thousand shares across Facebook all within a five day period this month.

The possibilities for the use of this type of auditioning could range across a number of productions; reality television springs to mind immediately and could bring a dose of new life to a flagging genre that has been overtaken by the faux-reailty shows such as The Only Way Is Essex and upcoming Desperate Scousewives (I didn’t make that up, its actually a programme).

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