Microsoft have just purchased web video start-up VideoSurf for a fee thought to be around $70 million. The site acts as an online video search engine much like YouTube except that it gets results for all the video sites including; Daily Motion, Hulu, MetaCafe, YouTube and more.

What makes VideoSurf different is the attention to detail of its search results, focusing on finding specific episodes of shows as well as famous individuals. The search also separates production quality videos from user-generated web video.

It seems likely that Microsoft want to bolster their video searches on their own engine Bing. With web videos taking over the Internet and more people turning to the web for original content, having a powerful search engine that can discriminate between the crazies and the videos with higher production values is surely going to be popular.

Will this addition to Bing take it a step closer to competing with the might of Google? Probably not, but the technology will most likely make a lot of Xbox Live fans happy as it will surely be rolled out in the forthcoming updates for the incredibly popular games console cum media device.

If you want to get your video production made and up on the web without the hefty price tag why not get in touch with SpectreVids.