Viral videos have always taken multifarious forms, and the right kind of star power can not only tip the most amateurish of videos into viral territory, but can also create something very special indeed. A perfect example of this has popped out of the flux capacitor recently, as Michael J Fox, legendary actor and Parkinson’s sufferer, rekindles some 80’s magic for fans. Rocking out his iconic routine from Back to the Future on guitar, Fox shredded at the ‘Something Funny Happened On The Way To Curing Parkinson’s’ benefit event, leaving many fans commenting that it was the “single coolest moment” of their lives.

An enjoyable publicity gesture for a noble cause, this is a perfect example of a video going viral for all the right reasons. Shot entirely on a fan’s mobile phone, this video has found over a million hits on YouTube, and has brought awareness of the charity, set up by Fox himself, to a much wider audience world-wide. It just goes to show how a mix of star-power, nostalgia-value and noble intentions can create internet wild-fire when enshrined within video-production.

Are you putting on an event of some kind? Contact us now to get some creative ideas on how to publicise it with a viral campaign.