The claws of video marketing campaigns are out of late, with Samsung’s new viral commercial showcasing the Galaxy S 2, with enough tact to fall a hairs breadth from law-suit territory. Turning catty toward Apple’s new I-Phone 4S, the video production shows a long line of hipsters waiting for the new Apple product, being gradually transfixed by friends who already have a Samsung device. There are also direct digs at Apple and their cultists, with one line referencing that pesky battery problem with I-Phone 4S, and some dialogue stating “I could never have a Samsung, I’m creative”.

 Apple has no ground to play the innocent victim though, as their relentless tirades of cavalier campaigns against Microsoft in the past have actively provoked querulousness. This video by Samsung is a side-splittingly creative advert which gives Apple and its Jehovah-Witness followers a taste of their own holier-than-thou medicine.