When it comes to online video, making sure you engage with your viewer in an entertaining way is a great way to boost the impact of your video advertising and will also keep them coming back for more.

An infographic released by the Jun Group Last week flags up some really interesting data regarding online videos. If you are using social video to advertise your brand you need to be looking at these stats, as you may be surprised with some of the results.

Celebrity endorsements have been a staple of video advertising for years but according to this infographic they aren’t nearly as important as you might think. Time is also a factor as you might guess but the data shows that anything up to 15 seconds has excellent click through rates whilst surprisingly video over 60 seconds also shows excellent results. The 16-60 second window videos are shown to be 41% less effective.

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