Last week, to coincide with the start of today’s UN Millennium Development Goal Summit in New York, Spectrecom were asked to work on a very special project for OXFAM.

Our creative team were tasked with recreating Charles Ebbets’ iconic photo of New York construction workers taking lunch on a girder high above the city, except we had to do it with 11 heavily pregnant women!

Here are the results.

The image is designed to highlight the dangers of childbirth in the developing world and that fact that 1000 women still die everyday in pregnancy and childbirth in poor countries due to basic lack of healthcare.

The photo was shot here against green screen at Spectrecom’s Waterloo Film Studios, by Jonny Franklin.

Find out more about OXFAM and maternal health issues.