On Wednesday, Greenpeace re-released a pretty shocking video on Youtube attacking snack food manufacturing giant Nestle. The video is a high-production value parody of a well known Kit-Kat ad, but instead of a lovely piece of chocolaty, crispy goodness, an office worker finds an orangutan’s finger.  He then proceeds to chomp down it with a sickening crunch and dribble blood onto his keyboard. It’s pretty nasty.

The video is intended to draw attention to Nestle’s use of palm oil as a key ingredient in many of its products, destroying the rainforest habitat of some the world’s last orangutans in the process. Initially removed at the request of “Societe des Produits Nestlé S.A” due to a copyright complaint, the video has now been re-posted.  Interestingly though, a Nestle spokesperson has recently stated;

"We notified YouTube about the campaign video's infringement of the visual identity of our Kit Kat brand. The video is now back up and we will not submit the form again",

A smart move really. Even though it has an estimated 300,000 views so far, who knows how many people would have seen it if Nestle had come out all guns blazing against Greenpeace’s deliberately provocative stunt.