9th March 2010Brilliant VISA World Cup 2010 Advert

With the Winter Olympics over and World Cup 2010 just a few months away, Saatchi & Saatchi's Xander Smith and Jonathan Santana were provided with the brief "Visa gets you closer to the World Cup". This is the brilliant advert they came up with!

A slobby couch potato football fan runs all the way to South Africa - getting himself in shape on the way - ending up in Nelson Mandela Bay Stadium where he sprints onto the pitch and scores a winning goal.

The shoot took nine days across various locations in Morocco and South Africa - home country to both Smith and Santana; and the hero is actually played by three actors - one lead and two body doubles.

Apparently, the production team also had a movement specialist on set who taught the actors how to run correctly and in the same way to make it look seamless.

Take a look and see what you think.

 

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