Here's an interesting Q&A with higher education marketing guru Bob Johnson, who has been studying, writing about, and lecturing on student recruitment practices since the early '80s and now consults with colleges and universities, all over the United States.

In it, Johnson talks to Linda L Briggs from Campus Technology about new ways in which technologies such as online student recruitment videos are being used to connect with students and parents - and how students use technology to find colleges and universities. Johnson also discusses why putting excess effort into a school's home page isn't necessarily the best use of online marketing funds.

Having worked with over 30 institutions, from small colleges to the most prestigious UK universities, Spectrecom are the UK’s leading producers of student recruitment videos.