20th January 2010Harlequins Rugby League - Video Viral Launch
On Spectrecom’s last day of work before the Christmas break, our creative team braved freezing cold conditions to shoot an amusing video viral for Harlequins Rugby League. Click on the image above to check it out.
The viral marks the start of Harlequins RL’s 'Look Who's Been Watching' video marketing campaign, designed to demonstrate that a) Quins RL fans aren't just your typical flat-cap-wearing Northern blokes and b) you can always spot them because they're the ones who, because they've been watching maybe a little too much RL action, are prone to delivering Quins-style Big Hits as part of their everyday life!
The viral was played at half-time on the big screen at Twickenham and now the Club are inviting fans and members of the public to get their creative juices flowing and pitch their own viral ideas. The lucky winner will have their concept made into a Harlequins Rugby League advert and might even get to star in it!
Because advertising is subject to the restrictions of good taste and the English legal system, there are certain rules you'll need to follow, so check them out here. Think you can tackle it? Click on this link to send them a basic scenario of your ideal online ad and they'll pick a winner by the end of March 2010.
These are some of the ideas that they've already seen – some are brilliant, some are usable, some are neither. Make sure you come up with something different. And better. And hilarious!
Bank Robber - We see a middle-aged school mum outside a bank. Alarm bells ring as the masked robber exits, she body checks him and brings him to the ground!
New Year Sales - Action takes place in a department store. A scrum occurs around a 'dump bin' in the cookware department. A big burly man manages to grab the last Le Creuset cookpot. As he makes for the till, a gaggle of fellow shoppers converge on him and bring him down!
The Wingman - 2 guys are hanging out in a trendy bar and spot 2 girls on the other side of the room. One of the guys turns to his friend and ask if he'll be his 'wingman' and distract the 'not so attractive girl' whilst he tries to chat up the other one. His mate agrees but gets the wrong end of the stick, runs across the bar and takes out the girl with a huge 'Big Hit'!
Good luck!

