So, 2009 is over and a new decade is finally upon us, but what will 2010 mean for corporate video production and online video marketing? Well … all the signs suggest that it looks set to explode! Here’s why.

Long gone are the days when watching video online was a frustrating, heavily-pixellated experience. Thanks to the ubiquity of the Internet and ever-increasing bandwidths, we are all watching more online video than ever before. Youtube has become the 2^nd biggest search engine, Google now incorporates video directly into its search results and websites that don’t contain video are beginning to look positively archaic.

As a result, businesses (large and small), charities and public sector organisations in 2009, began to really embrace corporate video production and online video marketing.

In the cluttered, information-overload world of the Internet, they realised that not only does a well-produced short film or video advert have a much better chance of being watched, than long pages of static text do of being read, but also that people tend to believe what they can see and hear, far more than what they read. They also understood that video can have an emotional impact with a viewer way beyond that of the written word.

In 2009, even the smallest local businesses started to commission video production companies to produce short promotional films and online video adverts. And with more and more online business directories incorporating videos into their listings, corporate video production becoming more accessible, social networking becoming more popular and search engines becoming more sophisticated, there is simply no reason to think that this trend won’t continue apace.

However, businesses in 2010 won’t just be using video online. The effectiveness, versatility and most importantly the increased affordability of corporate video production means that more and more businesses will start or continue to use video for an increasingly wide range of applications, from training staff and sales presentations, to recruitment, internal communications, video conferencing and even the promotion of CSR credentials.

It was not so long ago when corporate video and corporate video production was frowned upon by many, but thanks to the continued development and expansion of the Internet, it has become a commercial necessity. The future of corporate video production and online video advertising looks very bright indeed!