Nikesh Arora, president of global sales operations and business development at Google, has predicted that the marketing industry will shift to online video ads within the next three to five years. Here's a link to the Reuters article in full.

Arora said that although "advertisers are still figuring out how to take advantage of the online video phenomenon, many companies are already shifting ads made for TV to the Web. And as marketers become more sophisticated at targeting consumers interactively,  ad formats for online video will inevitably evolve and improve, making video a more attractive way for brands to pitch their products." 

Google made a big bet on online video with its 2006 acquisition of YouTube for $1.65 billion. If currents trends continue, it looks like that bet will have paid off!

For information about Spectrecom's £600 video advert package, please click on this link.