Continuing Spectrecom's long-standing relationship with King's College, London, our creative team has just delivered this student recruitment video showcasing the university's highly-regarded mental health nursing courses run by the The Florence Nightingale School of Nursing and Midwifery
Having worked with over 30 institutions, from small colleges to the most prestigious UK universities, Spectrecom is the UK’s leading producers of student recruitment videos.
To discuss your student recruitment video(s) or get a quotation, please feel free to contact me at christiaan@spectrecom.co.uk or call on 0203 405 2260.
The Open Video Alliance - a “coalition of organisations and individuals committed to the idea that the power of moving image should belong to everyone” - has just launched a new online campaign to “bring video to Wikipedia”, the biggest site yet to implement fully open video.
They argue that although Wikipedia is a fantastic source of information, a text article can only convey so much; and that video can “explain, clarify, and engage like nothing else”.
As part of their campaign, run in conjunction with Miro and Mozilla Drumbeat, they’re providing support to both individuals and organisations who wish to contribute to their vision, including easy-to-follow tutorials on how to post a video, along with a number of community-based projects to support collaborative work.
Our creative team has just delivered this video to the National Skills Academy for IT, which is being set up by employers around the country and e-skills UK - the Sector Skills Council for Business and IT - to address the skills challenges facing the sector.
The Academy will provide access to relevant, industry-recognised development, covering the technical, business and interpersonal skills the IT and telecoms workforce needs now, and in the future.
Craig Wilson, Managing Director / Regional Vice President of HP Enterprise Services UK & Ireland, sees the new Academy as ...
"playing a vital role in helping to create the skills environment the UK needs, particularly by enabling the recognition of skills and endorsement of training which is valued by the sector."
Having worked with over 30 institutions, from small colleges to the most prestigious UK universities, Spectrecom is the UK’s leading producers of student recruitment videos.
To discuss your student recruitment video(s) or get a quotation, please feel free to contact me at christiaan@spectrecom.co.uk or call on 0203 405 2260.
A successful video viral that captures people imagination can result in enormous commercial benefits, for even the smallest business or organisation. Take Blendtec. Their delightfully engrossing viral video series “Will It Blend?” did wonders for the manufacturer’s brand awareness and led directly to an increase the sales. There are however, a number of commercial marketing videos that have “gone viral” for completely the wrong the reasons, damaging well known brands.
Johnson & Johnson released this video to coincide with “International Baby Wearing Month” to promote Motrin pain relief capsules to mum’s suffering ache and pains, but the video also insinuated that many carry their baby’s in slings or pouches as fashion accessories. This implication, real or perceived, led to hundred’s of mums around the world flooding messages boards, social networks and blogs with their thoughts about the pharmaceutical giant. Spoof responses were posted to Youtube and angry mothers threatened boycotts. This was a huge PR disaster for the Motrin brand that seriously challenged the old adage - no such thing as bad publicity. They were ultimately forced to take the ads down and apologise. Here's just one of the re-edited responses;
Hong Kong’s Langham Hotel also fell victim to a very badly misguided viral video campaign. They created a series of three videos entitled “Visiting Hong Kong Is A Big Deal” which featured supposed tourists (actors) having an unpleasant time out-and-about in Hong Kong, returning the sanctuary of the lovely hotel, away from the locals and nasty food. The videos prompted almost instantaneous outrage online from hundreds of mainly Hong Kong based bloggers who found the series offensive. The videos were take down very quickly, but according to one of the actors her scenes “involved acting as a tourist new to Hong Kong, expressing distaste at being served chicken’s feet in a local “dai pai dong”, then eating a spring roll in the restaurant at the Eaton Hotel (part of the Langham group)”. It’s no wonder really then that this video also went “viral” for the wrong reasons. You can read the rest of her story here. This is part of the statement Langham Hotels reportedly released in the aftermath;
“While we’re pleased that we’ve generated discussion in the forums with the videos we’ve created, we were disappointed that the satirical tone of the videos was misunderstood in some circles. As a result of the potential to magnify the tone in a direction that was not intended, we have decided not to continue with this campaign.”
Sony’s 2006 viral video campaign didn’t cause damage to Sony’s brand because it was misguided … the problem here was deception. In an attempt to sell their Playstation Portable (PSP), their hired viral marketing “specialists” in Zipatoni to produce a fake blog written by two imaginary teenagers, which featured a rap video about how much they wanted their parents to buy them Sony’s struggling product for Christmas. A shrewd blogger soon worked out it was fake and the backlash forced Sony to take the ad down. The dishonesty didn’t put the company out of business, but it certainly did a lot of damage to the Sony brand.
On Wednesday, Greenpeace re-released a pretty shocking video on Youtube attacking snack food manufacturing giant Nestle. The video is a high-production value parody of a well known Kit-Kat ad, but instead of a lovely piece of chocolaty, crispy goodness, an office worker finds an orangutan’s finger. He then proceeds to chomp down it with a sickening crunch and dribble blood onto his keyboard. It’s pretty nasty.
The video is intended to draw attention to Nestle’s use of palm oil as a key ingredient in many of its products, destroying the rainforest habitat of some the world’s last orangutans in the process. Initially removed at the request of “Societe des Produits Nestlé S.A” due to a copyright complaint, the video has now been re-posted. Interestingly though, a Nestle spokesperson has recently stated;
"We notified YouTube about the campaign video's infringement of the visual identity of our Kit Kat brand. The video is now back up and we will not submit the form again",
A smart move really. Even though it has an estimated 300,000 views so far, who knows how many people would have seen it if Nestle had come out all guns blazing against Greenpeace’s deliberately provocative stunt.
By Christiaan
