The world’s most famous news organization is stepping into the world of web video as another big name brand realises the amazing possibilities that arise from having a YouTube original content channel and utilizing web video to reach a greater number of audiences.

Reuters already has a YouTube channel and has been broadcasting web video on their website for years, as you would expect from a news organisation that has been running since the 1800s. These latest content channels serve as specialist networks though and will offer viewers news specific to their tastes, whether it is investigative journalism, media news, economics or interviews with top newscasters.

Great impartial news coverage is now at your fingertips on YouTube so take your pick from the channels and remember to subscribe and bookmark to make sure you don’t miss out.

If you want to get your content up and running on YouTube with a great video production why not get in touch

 

Then God said, “Let there be light”; and there was light. In fact there were a few different lights. Kino Flo’s, 2KW’s, 1KW.s 5KW Fresnel’s and Lowel Rifa lights.  I am proud to announce that at Waterloo Film Studios we have increased our lighting stockpile this week. This means next time you come in to use our studio you won’t only have a variety of lights to choose from, but also they will all be in mint condition.

Most of the kit we have purchased is from Filmgear. They are an emerging but reputable brand within the film industry. They make good, reliable products and you will be hearing more about them if you haven’t already.

Be the first on the new spotlight, or be the first to shine the new spotlight on someone. See you at Waterloo Film Studios.

 

Web video marketing comes in many shapes and sizes, and, though there is certainly a plethora of ways to market your company for little to no cashish, the most effective way comes with formidable injections of cold, hard cash - star power. David Beckham, ultra-sire for that curious sport in which hands are not to be used, appeared on Google+ recently. There, he gave a lengthy interview on his decision to stay in the USA, and the growth of football (or is it soccer now?) in the republic.

The sheer video marketing power this brings Google is undoubtedly innumerable, but the real question is – how can smaller businesses do the same, for a fraction of the budget? One thing which springs straight to mind is the arena of altruism. If your company is a noble charity or humanitarian cause then you already have an answer.

Get writing, and pluck the heart strings of the stars to bring your charity some publicity panache. Once you’ve got them by their conscience curlies, why not let us handle the video production side? We have some exuberant discounts available for all registered charities.

 

January has barely ended but there has already been a huge amount of original web video content channels launched on YouTube. Extreme sports has always played a big part in YouTube’s makeup with fans and patrons uploading their favourite tricks, clips, calamities and how to guides. One of the latest channels comes courtesy of skateboarding’s most bankable icon Tony Hawk and his ‘Ride’ channel.

Tony Hawk has been a legend in the skating world since the 80s and with a string of high profile competition wins, an incredibly popular videogame series and numerous films he is the perfect star to launch a quality video channel that will no doubt be subscribed to by many a skate fan.

The web video channel has everything a fan of skating would need with trick tips, pro videos, interviews with members of the skateboarding culture and those who are influenced by it and so much more. Perhaps the best innovation though is the ‘Shredit Cards’ series that allows skaters to upload tricks to the channel to try and win money off skate time at a park in Tampa. Tough luck if you don’t live in Florida but the principle of the idea is sound.

If you have a sports video production in the works why not consider using our team.  

 

Video production is an in-house affair for most of the UK’s terrestrial broadcasters, with the BBC, the ITV and Channel 4 all combining in-house programme-making with commissions from independent companies. And Channel 5 is now set to adopt this model also, as it launches its own production division.

Having been purchased by Express newspapers owner Richard Desmond two years previously, Channel 5 is apparently now ready to chance its arm at internal video production, having relied exclusively on outsourced content since it first launched 15 years previously.  

The first two self-produced Channel 5 shows have been announced, they being – and you might not want to get too excited as that would be a likely prelude to dire disappointment – a seven-part cookery programme starring Marco Pierre White, and a documentary about ‘80s blockbuster soap opera Dallas presented by John Barrowman.

Okay, so maybe neither sounds like the most thrillingly innovative shows to hit the Great British airwaves, but at least it gives us opportunity to play the Dallas theme. Enjoy!

If you’re interested in video production, then take a look at what Spectrecom could do for you and your business.