Any video production seeking to generate serious online buzz during a major live TV event – let’s say, for example, the Super Bowl – needs to do something pretty novel to engage the attention of all those cynical Twitterers. Novel, you say? What like two CGI polar bears reacting to that major live TV event – let’s say, for example, the Super Bowl - in real-time? Yes, very much along those lines.   

Polar bears on coke – no, not the latest viral video sensation of dubious taste, but rather a brand new advertising campaign on behalf of Coca Cola, designed to engage Super Bowl viewers in real-time interaction during the big game.

To this nefarious end, a microsite has been set up, www.cokepolarbowl.com, where two animated polar bears will be shown reacting to the game in real-time as the action unfolds. Here’s a mini video production which trails the excitement (or not) that lies in store…

If you’re interested in video production then take a look round our website and see just what Spectrecom could do for you and your business.

In January Waterloo Film Studios played host to renowned costume designer Andrea Galer who was photographing Rupert Penry-Jones (Spooks, Silk and Whitechapel), and Camilla Power (Silk, Injustice, Waterloo Road, Harley Street).

Andrea is planning to shoot a pilot featuring both Penry-Jones and Powers, plus a series of six documentary films about ethical trading in textiles and commodities inspired by her work with craftspeople around the world. For the photo shoot in Studio 3, the actors wore silk lace woven by the women supported by a charity organization that Andrea established.

The POWER OF HANDS FOUNDATION was founded five years ago by Andrea in the wake of the tsunami in Sri Lanka. Originally set up as a base to train and assess women lace-makers skills and needs in order to preserve traditional skills and enable the women to earn their way out of poverty.

The photographer on this project was Chris Bissell and the video production was done by regular Waterloo Film Studios users Peter Chipping and Trevor Rogers, both from Stingray Productions.

For more information please visit Power of Hands Foundation

We’re used to YouTube throwing out stats about their web videos but their latest revelation is utterly mind-blowing and surely proves to anyone that had doubts about the popularity of web video that it is an unstoppable force in the online world.

According to YouTube, every second, one hour of footage is uploaded to the site. That’s nine months worth of consecutive video content uploaded every two hours. A century of video is uploaded to YouTube every ten days.

There’s going to be a lot of garbage there for sure and YouTube estimates that around 99% of the views are focused on 30% of the site’s content, but the point is that web video is incredibly popular and YouTube as rapidly becoming one of the most important sites on the Internet, it already is.

If you don’t have web video, you are missing out, simple. If you would like to talk about getting a web video production made for you why not get in touch.

Katalyst Media are video marketing and branded content specialists who began life in 2000 as TV and film development agency that served to produce projects from co-founder Ashton Kutcher such as the TV show Punk’d and the film Guess Who.

In 2005 they added their social media division that specializes in branded content, making the kind of brilliant video marketing clips or PR stunts that we continually praise on this very blog. Their sterling work with Nikon and Mountain Dew and the reputation they have built on as social media experts have led Google and YouTube to offer them one of the 100 Original content channels that are being unveiled over the course of 2012.

“Thrash Lab”, the title of the channel and Katalyst’s latest venture is headed for a Spring release and aims to mentor digital marketers and help them to get the best out of their content. To quote the Katalyst Media President Anthony Bratt: “[Thrash Lab] will be a business and we will do the same things for digital media that Sundance did for independent film.”

If you want to make a creative branded video production for your business or brand why not get in touch

Web video marketing has been rising steadily with the growth of the internet since technology has permitted, just as a smaller fish might tail a shark. Now, it would appear that this little fish is not quite so little anymore.

The streaming Super Bowl web-ad for this year’s slice of all-American sporting cheese-cake is set to have a higher CPM (Cost per thousand views, for those of you fortunate enough not to be in the advertising racket) than its televisual counter-part, 1.5 times higher, to be exact. In the micro, this means that the NFL will be paying around $20 more (per ad) than on television. In the macro, this is yet another prescient nod toward the salience of the internet, potentially breaking some records with what might possibly become the most costly web video production to date.

Don’t miss the boat, and explore your business through web video today. It could very well yield better results than good old fashioned television production.