26th January 2012Video Production News – Polar Bears React To Super Bowl
Any video production seeking to generate serious online buzz during a major live TV event – let’s say, for example, the Super Bowl – needs to do something pretty novel to engage the attention of all those cynical Twitterers. Novel, you say? What like two CGI polar bears reacting to that major live TV event – let’s say, for example, the Super Bowl - in real-time? Yes, very much along those lines.
Polar bears on coke – no, not the latest viral video sensation of dubious taste, but rather a brand new advertising campaign on behalf of Coca Cola, designed to engage Super Bowl viewers in real-time interaction during the big game.
To this nefarious end, a microsite has been set up, www.cokepolarbowl.com, where two animated polar bears will be shown reacting to the game in real-time as the action unfolds. Here’s a mini video production which trails the excitement (or not) that lies in store…
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