Brainient is a UK based web video advertising company with a great bit of remarketing ad technology. They have just secured $1.8 million of investment are ready to do great things with their interactive video advertising and personalised retargeting.

How does the technology work though? Brainient start simply enough by adding a pre-roll graphic to your online video, they call them ‘Brainrolls’. By clicking the graphic you are redirected to a landing page explaining more about the product. Nothing new here but where Brainient are different is there apparent ability to sway those who show interest in the ads but sit on the fence about purchasing the product.

Here’s Brainient’s science bit:

“We add a tag on your website that anonymously tracks a person's behaviour through a browser cookie. Then, whenever that person watches a video on one of our network partners, we will dynamically create a video ad for that person.”

As the popularity of online video grows the ads are going to have to get smarter, these tactics reminiscent of 1984 might seem a little imposing but the click through and click to sales rates speak for themselves. Brainient and their contemporaries will be in high demand for the future that’s for sure.

If you want to make a video production for the web why not get in touch

A television production empire with significantly greater muscle than most, the WWE (formerly WWF before those pesky pandas stuck their snouts in) has been bringing sweaty, underpants-clad slabs of meat masquerading as human beings to an appreciative audience for more than three decades now. The carnival-coloured pantomime has witnessed many a twist down the years, but tonight could deliver one of the strangest yet: as a ‘90s TV educational figurehead, Mr. Belding from Saved by the Bell, targets an appearance on WWE Raw.   

It started, as these things inevitably do, with an internet campaign. A Twitter petition demanding that Dennis Haskins, the actor semi-famed for playing Bayside High’s beloved but beleaguered Principal, Mr. Belding, be installed in the key role of general manager on the WWE’s flagship Monday night television production, Raw.

The petition, based over at does-what-it-says-on-the-tin site Twitition, duly caught on, attracting just over 1,800 ‘signatures’ so far. And the result is that Haskins has now confirmed that yes, he will indeed be in attendance for tonight’s edition of Raw.

Whether Haskins will be mere spectator or actually chewing canvas remains to be seen, although this writer has bigger things to worry about at present… such as whether to end this article with a clip from Saved by the Bell or the WWE. Let’s see now…  

If you work in television production, be sure to take a look at our studio rates when seeking the perfect home for your next small screen opus.

The future where online video productions are the staple form of entertainment has been becoming more and more credible since the start of 2012. YouTube have a fund of $100 million that they are planning to distribute to some of the hottest production talent, all in the name of creating some of the best original content on the web.

Watching online videos has been becoming an ever more popular pastime with the average person watching half an hours worth of content a week. Between the 25 and 35 age bracket this time is doubled. The best ‘YouTuber’ studios are surviving on the site purely from funds derived from Google advertising, the fact ßthat established studios such as Disney are now getting into bed with the online video juggernaut means great news for the smaller enterprises.

YouTube plan to take a page from Netflix’s book who are using the popularity of web video to create their own original programming to compete with the network TV shows and studio films that their service has sold for years.

Web based TV series also mean more interactivity that adds a dimension to watching TV shows that doesn’t really exist in the offline form; Unless you count furiously tweeting whilst you watch. YouTube is under no illusion that it will be creating studio quality content, instead focusing on the kind of short, lightweight entertainment that has made it popular in the first place. But who knows what the future holds…

If you want to make a video production and get it playing and shared across YouTube why not get in touch.

Online video marketing is a source of fascination for we here at Spectrecom. The team is always keen to stay in touch with the latest developments; ever eager to convince potential clients of the genuine value that web video can bring to their business. But while we spread the good word via this very blog, in our digital age of conversation, collaboration and interaction it is also healthy to sometimes venture further afield - this wanderlust being how I have come to pen an article for Business Matters.

Business Matters, for those not in the know, is a magazine dedicated to bringing information, advice and intelligent debate to the small and medium-sized enterprises which make up the majority of our nation’s economy. As befitting any forward-thinking publication, BM boasts a strong online presence, and it was a piece on its website which actually spurred me to pen my own contribution.  

That initial piece was entitled ‘Integrating Online into your Marketing Mix’, leading me to reply, in best internet response manner, with my own unauthorised semi-sequel, bearing the unwieldy but entirely accurate title of ‘Online Video Marketing: The Small Business Strategy Guide’.

My piece is all about introducing the merits of internet video to those who might not previously have considered it for their business, but instead of me succinctly summarising it here, why don’t you go check it out for yourself over on the Business Matters website? Go on… and when you get back here, you can reward your diligent article reading with a few yuks at the below example of ultra-old skool marketing.  

If you’re thinking that 2012 is the year you finally fix yourself up with a video worthy of your firm, then be sure to check out the packages available from SpectreVids.  

We’re well-used to our film studios playing host to all manner of big names from the worlds of showbiz and sport, but we have to admit that the scene which has been erected in Studio 1 over the last two days has amazed even we. Because in celebration of that snacker’s favourite, Cadbury Dairy Milk, achieving a million ‘likes’ on Facebook, a monumental chocolate sculpture is currently under construction...

With the largest of our beloved Waterloo Film Studios having been transformed into the kind of wondrous purple-and-white chocolate factory which would bring a tear of joy to even Willy Wonka’s eye, the Dairy Milk crew are hard at work at fashioning a gigantic imitation of the Facebook ‘like’ thumbs up sign.

This writer has been down for a snoop around, and the sculpture itself is looking really rather magnificent – and well it might, what with a whopping three tons of Cadbury chocolate being used in its build. There is still plenty of work to be done, mind, including the all-important thumb itself, so keep an eye on progress throughout the day over at facebook.com/cadburydairymilk.      

There’s also the chance for you to get involved too: if you add yourself to Dairy Milk’s burgeoning army of ‘likers’, then you could very well see your Facebook profile pic scrolling across the screen on the live feed from the studio.  Now, as to what is happening to all that chocolate after the sculpture is done… well, there’s a few interested takers here in the Spectrecom office. Fingers crossed…

Are you interested in using our film studios? Here’s a rundown of our prices.