Regular readers of my web video related postings will remember when a week or so ago I posted an online video of a dog tucking into a pack of Dairylea Dunkers. The clip had about 300 views at the time but as it ticked so many boxes when it came to viral potential that I had to tip it for greatness.

Today the video has a total of 1,841,987 views. This tells us two things about viral video: firstly that they are predictable; there is a formula in place of what will work across the Internet. A quick look back at the recent infographic we posted recently shows you the kind of categories and genres that tend to work. However, the second thing to note is that this video was shot on a phone just for a laugh, and is a perfect example of how random and unpredictable the world of viral video is.

The uploader has even changed his description in the wake of the massive view totals to spread the word about a band that a feels need a few more listeners, what a nice chap.

Not so much of a prediction but here’s one of my recent favourites:

If you want to make a video production for your business or brand without the cost, why not get in touch with SpectreVids.

A new UK filmmaking initiative, Creative England launched back in early October, aiming to fill some of the funding space left by the axed UK Film Council in areas outside of London. And CE seems to be making haste in its endeavours, with two fresh funds having just been launched to boost new and emerging movie-makers.    

Let’s cut straight to the chase: the two funds awarding money are the Development Fund and the Film Networks Fund. The former is taking applications from individual writers, directors and producers who are looking to develop feature projects; there is a total of £250,000 on offer, with awards ranging from £2,500 to £25,000.  

The latter, meanwhile, is open to applications from organisations which support filmmaking in English regions outside London; £150,000 is on offer, with awards again ranging from £2,500 to £25,000. But if you’re interested in that one, you’ll need to move relatively swiftly, as applications need to be in by the end of next month.  

Are you an indie filmmaker, interested in putting together your own opus? Then check out the rates of our London film studios to see if we could give a home to your directorial dream.

Video Production gets musical at Waterloo Film Studios yet again, with uber-cool electro band, The Correspondents, hatching a new audio-visual brain-child to complement their new single. The band mix in electro beats, swing music and a sprinkle of drum and bass to conjure a sound which is wholly unique in tone and presentation, and our all-white studio played host to director Henry YB Ho of Monkiki for the shoot. This talented director demonstrated his many versatile capabilities to instil the subtle space with the vivacious flavour the band brings to the table.

The song, ‘Cheating on You’, depicts the evolution of a relationship. The singer, Mr Bruce, is desperate to keep up with his ever-domineering and sophisticated partner, played by glorious Agent Lynch. The combination of creative and technical talent from both the performers and director has made up the ingredients to a very creative video production indeed, and is a great example of just how exciting a studio production can be when you have the skills to bring the space to life.

The video has already garnered a number of hits on YouTube, and we sincerely hope that The Correspondents have a hit on their hands with the song.

Shooting your own music video? Check out how our studio space can bring your song to life for the visual form.

Video productions increasingly use our green-screen facilities to bring their ideas to life, and Objective Productions have joined the ranks of creative talent who have utilised this growing technology at our studios to get the most from their studio production.

Objective Productions has rapidly become one of Britain’s most influential independent production companies. They are responsible for producing ground-breaking comedy, entertainment, and magic shows for a range of television broadcasters.

The video production being shot at our studios is a brand new comedic studio production that lifts the lid on the advertising world.  After the 45-minute non-broadcast pilot was successfully shot here, a full series is now in production. Hosted by Mark Dolan, the Channel 4 panel game celebrates all that is good and bad about advertising. The Mad Bad Ad Show features two teams led by comedians Micky Flanagan and Mark Watson. Each team is paired with an advertising executive, and will compete through a series of factual but entertaining challenges and panel show questions.

The show is a hot ticket for 2012, and should not be missed. We wish Objective Productions all the very best in the run of the show.

For information on how to bring your own studio production to life, take a look at our studio rates.

Video production in Waterloo Film Studios has always flourished with the creative energy attributed to the industry in which we work. But, more and more, this energy is evolving. This is due to companies increasingly placing their trust in our crews as well as facilities.

Mood Media Corporation is one of these companies. Being a leading in-store media specialist that uses a mix of music, visual and scent media, they help their clients communicate with consumers with a view to driving incremental sales at the point-of-purchase.

The shoot itself presented a number of creative challenges for the joint team that day, as the combination of a gleaming, brand-new BMX bicycle and one of our green-screens resulted in a particularly precarious studio production. All the sparkling surfaces on the spokes, body and surface of the BMX had to be carefully flagged and shielded to minimise reflection.

Needless to say, this was successfully carried out. Due to a combination of expertise and collaborative skills by both Mood Media and the team at Waterloo Film Studios, the heavily-graphics driven shoot was a resounding success.

We wish Mood Media all the best of luck in post-production and we look forward to seeing the finished product when released.

Shooting your own video production? Check out our studio hire rates here.