On Spectrecom’s last day of work before the Christmas break, our creative team braved freezing cold conditions to shoot an amusing video viral for Harlequins Rugby League. Click on the image above to check it out.

The viral marks the start of Harlequins RL’s 'Look Who's Been Watching' video marketing campaign, designed to demonstrate that a) Quins RL fans aren't just your typical flat-cap-wearing Northern blokes and b) you can always spot them because they're the ones who, because they've been watching maybe a little too much RL action, are prone to delivering Quins-style Big Hits as part of their everyday life!

The viral was played at half-time on the big screen at Twickenham and now the Club are inviting fans and members of the public to get their creative juices flowing and pitch their own viral ideas. The lucky winner will have their concept made into a Harlequins Rugby League advert and might even get to star in it!

Because advertising is subject to the restrictions of good taste and the English legal system, there are certain rules you'll need to follow, so check them out here. Think you can tackle it? Click on this link to send them a basic scenario of your ideal online ad and they'll pick a winner by the end of March 2010.

These are some of the ideas that they've already seen – some are brilliant, some are usable, some are neither. Make sure you come up with something different. And better. And hilarious!

Bank Robber - We see a middle-aged school mum outside a bank. Alarm bells ring as the masked robber exits, she body checks him and brings him to the ground!

New Year Sales - Action takes place in a department store. A scrum occurs around a 'dump bin' in the cookware department. A big burly man manages to grab the last Le Creuset cookpot. As he makes for the till, a gaggle of fellow shoppers converge on him and bring him down!

The Wingman - 2 guys are hanging out in a trendy bar and spot 2 girls on the other side of the room. One of the guys turns to his friend and ask if he'll be his 'wingman' and distract the 'not so attractive girl' whilst he tries to chat up the other one. His mate agrees but gets the wrong end of the stick, runs across the bar and takes out the girl with a huge 'Big Hit'!

Good luck! 

Here's the sixth and final film in the Mindfulness video series produced by Spectrecom for the Mental Health Foundation.  

Many people have found Mindfulness useful, whether they have used it to help them deal with recurrent depression or anxiety, or as a tool to improve their mental wellbeing and help them deal with stress.

Kathy Andrews finds mindfulness to be the "piece that was missing from other kinds of therapy", which allows her to "deal with what is going on in the present moment."

If you want to find out more about Mindfulness and the MHF's campaign, click here to be taken their brand new microsite. Click on these links to view more of Spectrecom's charity marketing and charity fundraising videos.

You can also view all six films from the Mindfulness project right here.

In this penultimate video of the MHF's Mindfulness series,  Ed Halliwell talks about his experience of mindfulness and how it helped him to slow down and pay attention when he was struggling to cope with depression. "Mindfulness, for me, is a way of training the mind to be healthy."

Ed is an independent health writer and practices in the Shambhala Buddhist tradition. He is the author of Up and Running: Exercise And The Treatment of Mild To Moderate Depression In Primary Care, as well of the MHF's report on Mindfulness. www.edhalliwell.com

If you want to find out more about Mindfulness and the MHF's campaign, click here to be taken their brand new microsite. And click on these links to view more of Spectrecom's charity marketing and charity fundraising videos.

 

In this 4th video produced by Spectrecom for the Mental Health Foundation, GP and TV celebrity Jonty Heaversedge talks about the awareness of "Mindfulness" amongst GPs and the availability of the treatment on the NHS.

"Mindfulness" offers people a way of working with their minds, which will not only benefit their mental health but physical health as well. To find out more, check out the MHF's Mindfulness Website.

Click on these links to find out more about Spectrecom's charity marketing and charity fundraising videos. 

Today, even the smallest businesses can afford and benefit from commissioning a corporate video to promote their products or services. Here’s why:

Corporate videos mean that you can actually show potential customers your product or service in action, not just tell them about it

Corporate videos guarantee consistency. They always remain on-message and are delivered with the same degree of enthusiasm every single time.

Corporate videos can be easily and inexpensively propagated online, enabling any business to reach large audiences at a fraction of the cost of traditional advertising. If consumers like what they see, corporate videos can also be easily, and very quickly shared via online social networks like Twitter or Facebook.

For a relatively small cost, corporate videos can be easily updated at a later date to reflect changes in a company’s products, services or brand.

Print brochures cannot.By eliminating inefficiencies and reducing errors, corporate videos can greatly improve the productivity and therefore the profit margins of any business. 

The bottom line is that a well-produced corporate video can be highly cost-effective tool in any organisation’s armory – delivering enormous commercial benefits, at a very low price.