Every video production from Spectrecom Films is delivered with utmost skill and professionalism, but occasionally a project comes along which is completely unique - and accordingly makes unique demands on the team here. Just one such assignment was Party Genies, promoting the brand new balloon and decoration hangers of the very same name, and it is our pleasure that the resulting videos are now online for you to view. Yes, you!

It was a chilly day in December when the Spectrecom team decamped to Rugby to spend a day shooting the first-ever full-blown Party Genies video production. Oliver, the genial genius behind Party Genies the brand, had gamely turned his home over to us for the duration of filming, and by 9am it had already been transformed into a kaleidoscopic fun-cave of brightly coloured balloons and banners.  

All that was required was to introduce the acting talent into this rainbow razzle-dazzle of a scene, and lo! T’was duly done – in the various shapes of The Bill and Eastenders actor Chris Simmons, playing our endlessly energetic Genie, Halla Vilhjálmsdóttir (as the Mum), and a talented gaggle of kids (who worked hard to make sure director Ben Kent stayed on his toes over the course of the shoot).

Now, we could give you the blow-by-blow account of how the day went down, but we’re sure you’d rather just check out the videos themselves. First up is the 30-second cut…

…and here’s the longer version.

Give us a call or drop us an email if you want to harness Spectrecom’s creative flair and technical prowess for your company’s next video production.  

Film Production in Hollywood often fills crowds with merry songs of laughter, and this is especially so when it is unintended. Strap yourselves in then folks, because Russell Crowe (The only grumpy New-Zealander in history) is in line to play Noah. That’s right, the beard-wielding biblical superhero.

Now, the sheer absurdity of this prospect is so painstakingly apparent that I shall refrain from pointing it out; I should rather like to mention the curve-ball in this whole farce - the attachment of Darren Aronofski. At its very worst, you could describe Aronofski’s work as self-indulgent. At his best, his ideas actually polish up quite nicely on celluloid. So, the question remains – Which will the adaption of Noah turn out to be? Though Aronofski has demonstrated that he can drop the ball and become lost in pseudo-religious twaddle (The Fountain), he can also harness monotheistic mythology to create something truly unique (Pi).

So then, an unstoppable force meets an immovable object – Aronofski’s talent pitted against, well, Russell Crowe’s anti-talent. This should be interesting.

Shooting your own promotion for a feature? Check out our film studios today!

We can’t stop writing about Old Spice web videos…we’re sorry but every month an even better one gets released. This latest web video from Procter & Gamble is another win for the unstoppable Old Spice advertising force. It’s so powerful it even interrupts other adverts.

The ad is going to be released the day after the Superbowl but of course it’s racking up the shares and views online now. Procter & Gamble don’t need to spend $3.5 million on an ad buy in for the big game, their brand is so strong it will pick up the hits without being associated with the advertising event of the year.

This two ads in one is a great concept and also a great money saver for P&G helping transfer some of the virility of Terry Crews onto other products that wouldn’t usually be attributed the explosive humour of an Old Spice ad.

If you want to improve your video marketing with a  great creative why not get in touch

Video production is a great marketing tool for any modern movie, with online viral videos fast competing with more traditional trailers as the most effective tool for selling a film. 20^th Century Fox had a viral hit last year with its ‘Ape with AK-47’ clip for Rise of the Planet of the Apes, and by Jiminy Cricket, if it hasn’t just scored another, with a flying clip for new found-footage movie Chronicle.

It was only back on Monday that this blog last covered the Chronicle video marketing effort, as we highlighted Fox’s signing of three YouTube favourites in service of its new film. But the latest publicity stunt has already far surpassed that one, certainly in terms of YouTube view-count, having clocked up more than five million views in just a few days. 

What with Chronicle dealing with three teenagers who develop superhuman abilities, the newly-unveiled video production revolves around three human-shaped kite-type thingamajigs being pitched into the skies above Manhattan – with the subsequent flight (and reactions of some of the onlookers) being captured. Check it out below.

If you’re after a viral video production of your own, Spectrecom has the necessary creative nous and technical skill – all beneath one studio roof.

Video marketing on the web is a game which has some pretty idiosyncratic rules, and nostalgia value ranks high on the list of things guaranteed to pack that hit-count punch. Don’t believe me? Check out this super-lame Honda ad for the super-bowl. Despite this video production being nakedly cynical and surprisingly poor in terms of direction, it has still harvested a considerable following on YouTube.

Could their impact have been even higher had they not made some fundamental marketing errors? Firstly, they let this leak months ago. If you’re going to run a nostalgia campaign then the element of surprise is your best friend, use it. Secondly, be careful of what your teasers promise. By releasing a slither of the ad months prior, they created an interwebz maelstrom with which the final product could never hope to compete.

So, for all you web video lounge-lizards out there, heed the above. You may just find that there is more to learn from bad ads than meets the eye.

Shooting your own nostalgia spoof? Talk to our creative team to find out what you can and can’t get away with!