From the wealth manager helping individuals to save and plan for retirement, to the asset manager coordinating funds on a global scale, the investment management sector is one built on aspiration and ambition.
It is also seen as one of the most advice led sectors, where layman needs expert advice from practitioner, to help build and manage their own investment strategies. We are now also seeing the industry disrupted, with a number of digital only alternatives and the emerging demographics of Generation Y and Z demanding a new way of communication.
With 88% of firms seeing content marketing as becoming more important in the next 12 months, it’s not hard to see why. For both players, the established firm and the disruptor, communicating their unique offering is key when looking to obtain or retain business.
Spectrecom Films has worked with a number of investment firms, including Barings Asset Management and Fidelity, producing interesting and insightful marketing films that engage with their audience. We create compelling campaigns to support our video production services, ensuring our clients achieve results.
See our work below and get in touch to kickstart your own video content marketing campaigns.