Whether on a personal or commercial level, the insurance industry, above all else, serves to protect ‘peace of mind’. With such an important part to play in financial security, marketing professionals in the sector are set with the task of building trust and an emotional connection to their clients.
With 60% of firms in the sector rating their content marketing performance as ‘average’, it is vital for insurance marketers to create engaging campaigns to increase awareness of their products and services. In an industry with rapid change and regulation, facing some headline-grabbing scandals (PPI, add-ons, etc), getting their messages right is more important than ever.
Spectrecom has produced corporate film for the likes of Hiscox, to tell the story of both the company and its clients. We also have a dedicated account manager with over 8 years in the insurance sector, as practitioner, business developer and marketer, so we have a unique insight into this industry and what works best to engage with prospects and existing clients.
Get in touch to see how we can help boost your video and content marketing campaigns, or feel free to come in and see our impressive Film, TV and post-production facilities.