John Lewis have done it, Volkswagen have done it, now Wrigley’s are pushing the emotive envelope with vigor in a new piece of video marketing.Cleverly aiming the spot at parents who are just about to pack their children off to University this saccharine but beautifully shot film is bound to have parents reaching for the tissues as well as the social media sharing buttons.

With over a million views on YouTube and more than 10,000 thumbs up the video has certainly made an impact. Take a look, just try not blub all over your screen.

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