Here at Spectrecom we have both a passion for making charity films and cycling, this new piece of charity video marketing from Canada is a brilliant mix of the two.
In order to promote the charity bike ride held by the Canadian Heart & Stroke foundation, Becel have made a brilliant video showing a very talented bike builder converting a wheelchair into a bicycle.
Shot in a wonderful documentary style full of teasing close-ups and the detail of the build we see the ingenious bike design coming together. There is a playful air to the video with the humble bike builder experimenting in his own garage before taking it for a ride.
Take a look:
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