Spectrecom’s last website was launched over 3 years ago and redefined our online presence. With behind-the-scenes video of the company’s people and activities, it conveyed a real sense of our personality. The site was also packed with showreels and case studies together with a price guide, and the overall user experience resulted in an open and transparent showcase of our offering. In short, it was everything a website should be, not least because web enquiries contributed over 30% to our bottom line and helped the company to quadruple in size.
However, time moves on. We’re all incredibly proud of what we do here, yet the website was no longer able to convey a full sense of what Spectrecom is now capable of producing.
So this new site, which has been designed entirely in-house by our own Jonathan Heath, has been created to reflect our evolution into a full-scale digital video agency. This site charts the production journey from defining a campaign and creating original concepts, through the production process itself, and on to content seeding and marketing of our clients’ work. I hope that users find the experience both informative and rewarding.
There have been other recent developments here too. At the beginning of the month we hosted an industry briefing for our trade body, the IVCA, to explore the increasing convergence in the online space between television and business communications. Jim Sayer, Managing Director of Maverick Television (Embarassing Bodies for Channel 4) was kind enough to attend and lead the discussion.
Finally, we’ve recently welcomed 2 new business development managers to the team, Jonathan Ratner and Mark Thompson. Their combined experience encompasses print media marketing and public sector campaigns, and they’ll be instrumental in helping to build our expanding online marketing work. Elsewhere there are yet more developments and improvements in the pipeline so, watch this space…