With the Tour de France arriving in the UK in spectacular style over the weekend, today seems like the perfect time to tell you about the new branded cycling-themed video we recently made for Wahoo Fitness.

Wahoo Fitness are makers of awesome cycling apps which allow you to harness the power of your iPhone to transform the way you train and reach your fitness goals. Indeed, their KICKR turbo trainer devices are used by no lesser cycling luminaries than the speed demons of Team Sky.

And with cycling fever having firmly taken hold of the British psyche in recent years – what with the Olympics, Wiggo, Froome, et al – Wahoo Fitness enlisted the services of Speed Communications and the team here at Spectrecom Films to create a new video harnessing that enthusiasm.

The result is ‘The Wahooligan Way’, starring actor Edwin Flay as a bike-crazy Chap who wants help from YOU to determine the true traits of the British cycling fan.

Watch the video below, and don’t forget to visit http://uk.wahoofitness.com/wahooligan to add your rule.

 

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