A brand new video marketing campaign series from Volvo has so far resulted in some pretty amazing stunt virals on YouTube, and some pretty amazing viewing figures too.
Volvo tucks seem like a pretty boring place to start when it comes to a viral ad campaign, unless you’re going to flip one over Dark Knight style – but that wouldn’t show off the great steering features would it? So instead they got a hamster to drive the truck. Well not quite, the hamster is assisting the driver by steering the truck out of a massive quarry. Take a look:
The clip garnered 2 million views in the first week and is now sitting pretty at over 3.5. There’s more though, how about a tightrope act between two speeding lorries, on a closed freeway of course.
This incredible stunt has over 7 million views. Not bad for a truck campaign.
What stunts do you want to see next? Let us know on Twitter @spectrecom