Visa is a long-term sponsor of the Winter Olympics, producing copious video content and ads in service of that partnership.

The upcoming Games in Sochi, Russia, is no exception, and Visa has just started releasing its tie-in commercials, including a new video which sees would-be gold medallists honing their skills in some unusual and eye-catching locations.

The ad links to Visa’s new worldwide slogan of ‘Everywhere you want to be’, and yes, indeed, that is Morgan Freeman on narrator duties, fulfilling the same role he served on Visa’s ads for the 2010 Winter Olympics in Vancouver.

Finance is one of Spectrecom’s specialist sectors, and we have produced video content and marketing materials for an impressive roster of clients including BNY Mellon and Barings Asset Management. Check out our Financial Services page to see our showreel, and to find out more about our approach.

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