Vine, the masters of the quickie viral video have just unleashed as YouTube competing site which could seriously raise their video marketing game.
With just 6 seconds to play with, Vine makes a great un-skippable advertising tool. Since its inception there have been some incredibly creative films made on the platform and a lot of Internet savvy brands are already getting stuck in.
Though the 6 seconds might seem restrictive its actually perfect considering the disparity between length and quality across YouTube.
You can visit Vine here and have a poke around some of the amazing work.
And here’s one of our camera/editors James doing something magic with an orange: