Watching videos is the third most popular activity on smartphones (based on time spent) according to a study conducted by On Device Research on behalf of the IAB in the US.

63 per cent of mobile video productions are watched in the home, which might come as a shock given mobile’s salient feature of being portable. Even more intriguingly, in 36 per cent of cases, there is already another screen available in the room where mobile video is being watched, and mobile video usage peaks at TV’s traditional prime-time hours. It’s also worth noting that only three percent said they watched video on their mobile because no other screen was available.

The study also found that 92 per cent of viewers share the videos they’ve watched on their phone with their friends, with funny clips and music videos the most likely types of videos to be shared. What does this mean for video marketing? Well, it’s nothing we didn’t know already. If you want your videos to be both watched and shared, it is crucial that you put the effort into crafting the content properly. This video below utilizes smartphones in a different way to advertise their charity, and the result is spellbinding. What do you think of it?

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